Assignment: Symmetrical Relationships
Assignment: Symmetrical Relationships
Assignment: Symmetrical Relationships
Assignment: Symmetrical Relationships
Assignment: Symmetrical Relationships
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Ethical. Engaging in two-way communication and building symmetrical relationships encourages ethical behavior. Excellent practitioners disclose accurate information to publics whom they treat as partners. As noted above, they listen and respond to the concerns of outsiders. These experts engage in dialogue, which seeks mutual benefit, rather than in monologue, which serves
Box 9.1 Case Study Blindsided by Pink Slime11
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For decades Americans happily consumed hamburger containing “lean finely textured beef” (L.F.T.B.). L.F.T.B. is made from the meat scraps left on the carcasses of slaughtered cattle. The scraps are mixed together and treated with ammonia to eliminate any bacteria. When added to ground beef, L.F.T.B. lowers the fat content and helps keep the price of hamburger down. The substance, which has been tested 7,000 times for the Agriculture Department’s school lunch pro- gram, has never been linked to a food-borne illness.
Concerns about L.F.T.B. initially surfaced in 2009 when a New York Times reporter introduced the term “pink slime”—first used in 2002 by an Agriculture Department scientist—in a report about safety problems in the beef industry. (The pink slime label describes both the texture and pinkish color of the product.) In 2011 celebrity chef Jamie Oliver poured lots of ammonia and water on beef trimmings on his Food Revolution show and then asked mothers and children if they wanted to eat it. They did not. The clip from the show was then viewed 1.5 million times on YouTube.
In March 2012 a Houston blogger gathered 250,000 signatures on an electronic petition ask- ing that the Agriculture Department stop using the ingredient in school lunches. That same month the ABC Evening News ran an investigative report on the presence of pink slime in beef sold in supermarkets.
Fear of pink slime had a dramatic impact. McDonald’s, Burger King, Jack-In-The-Box and other fast food outlets stopped carrying beef with L.F.T.B. and Safeway, Kroeger, Walmart, and other supermarket chains no longer sell meat containing the substance. The Agriculture Department agreed to allow schools to make their own decisions about whether or not to use the product. Consumption of all types of beef declined dramatically. Drop in demand led to the bankruptcy of one food processor and the closing of several plants in the Midwest, resulting in the layoff of 650 workers. (As many as 2,000 jobs may eventually be lost.)
Opposition to L.F.T.B. gained traction for several reasons. First, there was the “yuck” factor. Americans are uneasy with consuming a substance named “pink slime” that has been treated with ammonia. Second, media reports grabbed the public’s attention and opponents rapidly spread the message through online channels. Third, the meat industry failed to recognize early signs of trouble and underestimated the concern U.S. residents have about food safety, particu- larly meat safety. Fourth, beef producers did little to combat public perception. They could have undertaken a national campaign to promote the safety of their products but did not.
According to author and beef historian Maureen Ogle, the meat industry can expect more trouble ahead. She urges producers to be ready to defend their products because critics “are always going to be on the attack.” Further, the pink slime controversy represents the “new nor- mal” for the meat industry
You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.
Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.
Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.
- The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.ADDITIONAL INSTRUCTIONS FOR THE CLASS
Discussion Questions (DQ)
- Initial responses to the DQ should address all components of the questions asked, include a minimum of one scholarly source, and be at least 250 words.
- Successful responses are substantive (i.e., add something new to the discussion, engage others in the discussion, well-developed idea) and include at least one scholarly source.
- One or two sentence responses, simple statements of agreement or “good post,” and responses that are off-topic will not count as substantive. Substantive responses should be at least 150 words.
- I encourage you to incorporate the readings from the week (as applicable) into your responses.
Weekly Participation
- Your initial responses to the mandatory DQ do not count toward participation and are graded separately.
- In addition to the DQ responses, you must post at least one reply to peers (or me) on three separate days, for a total of three replies.
- Participation posts do not require a scholarly source/citation (unless you cite someone else’s work).
- Part of your weekly participation includes viewing the weekly announcement and attesting to watching it in the comments. These announcements are made to ensure you understand everything that is due during the week.
APA Format and Writing Quality
- Familiarize yourself with APA format and practice using it correctly. It is used for most writing assignments for your degree. Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for APA paper templates, citation examples, tips, etc. Points will be deducted for poor use of APA format or absence of APA format (if required).
- Cite all sources of information! When in doubt, cite the source. Paraphrasing also requires a citation.
- I highly recommend using the APA Publication Manual, 6th edition.
Use of Direct Quotes
- I discourage overutilization of direct quotes in DQs and assignments at the Masters’ level and deduct points accordingly.
- As Masters’ level students, it is important that you be able to critically analyze and interpret information from journal articles and other resources. Simply restating someone else’s words does not demonstrate an understanding of the content or critical analysis of the content.
- It is best to paraphrase content and cite your source.
LopesWrite Policy
- For assignments that need to be submitted to LopesWrite, please be sure you have received your report and Similarity Index (SI) percentage BEFORE you do a “final submit” to me.
- Once you have received your report, please review it. This report will show you grammatical, punctuation, and spelling errors that can easily be fixed. Take the extra few minutes to review instead of getting counted off for these mistakes.
- Review your similarities. Did you forget to cite something? Did you not paraphrase well enough? Is your paper made up of someone else’s thoughts more than your own?
- Visit the Writing Center in the Student Success Center, under the Resources tab in LoudCloud for tips on improving your paper and SI score.
Late Policy
- The university’s policy on late assignments is 10% penalty PER DAY LATE. This also applies to late DQ replies.
- Please communicate with me if you anticipate having to submit an assignment late. I am happy to be flexible, with advance notice. We may be able to work out an extension based on extenuating circumstances.
- If you do not communicate with me before submitting an assignment late, the GCU late policy will be in effect.
- I do not accept assignments that are two or more weeks late unless we have worked out an extension.
- As per policy, no assignments are accepted after the last day of class. Any assignment submitted after midnight on the last day of class will not be accepted for grading.
Communication
- Communication is so very important. There are multiple ways to communicate with me:
- Questions to Instructor Forum: This is a great place to ask course content or assignment questions. If you have a question, there is a good chance one of your peers does as well. This is a public forum for the class.
- Individual Forum: This is a private forum to ask me questions or send me messages. This will be checked at least once every 24 hours.
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