Consumer Traits and Behaviors Paper and Presentation: PSY 322 WEEK 5

Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:

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• Identify at least three psychological processes and three social processes that may influence consumer behavior.
• Explain the importance of understanding the influence of psychological and social processes on marketing communications.
• Explain the relationship between consumer traits and behavior. Provide a specific example.
• Analyze how social and cultural settings influence consumer behavior.
• Examine the reasons why consumers interpret marketing messages differently.

Include at least eight peer-reviewed sources.

Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft®PowerPoint® presentation.

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Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes if you are an Online Campus student.

Click the Assignment Files tab to submit your Consumer Traits and Behaviors Paper and Presentation assignment.