HCA 615 How am I going to involve five community organizations in the planning process and still address the needs of this medical center?

HCA 615 How am I going to involve five community organizations in the planning process and still address the needs of this medical center?

HCA 615 How am I going to involve five community organizations in the planning process and still address the needs of this medical center?

How Tom and the Committee Should Manage the Situation

            The situation that Tom and the committee find themselves is a proper definition of the term imbroglio. However, given that the hospital intends to adopt the planning process as expressly instructed by Dr. Watson who is the university president (Simendinger, Muilenburg, & Jones, 2001), the team must formulate an acceptable way of actualizing the plan while placating the five community-based organizations. In addition, Tom and the team need to ensure that they maintain their competitive advantage even as they plot on how to navigate the city’s novel planning ordinance. Therefore, Tom and the committee should first of all discuss the ordinance with an objective of discovering its various requirements. By doing this, Tom and his team will comprehend where a divergence exists between their planning process and the city’s ordinance as well as the role of the community-based organizations in the process. It is clear that the ordinance caught Tom and the committee by surprise; however, once they open a discussion about it, the planning process can begin. During the process, Tom needs to split the committee into five subcommittees each tasked with understanding the needs of the community organizations. Once these subcommittees table their findings, efforts should be made to establish a collaborative arrangement with them to ensure that the university’s planning is in tandem with their interests and aligns with the requirements of the ordinance. Gaining the community organizations’ approval is paramount to the successful execution of the strategic plan by the university.

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Investigating the Ordinance by Tom

            Ordinarily, Tom would have had the latitude to establish whether there is a precedence or jurisprudential input that a city can dictate the strategic planning of a state-owned institution. However, these are not ordinary circumstances due to the existence of powerful community based organizations. Therefore, whereas it is important and morally upright for one to fight for their convictions, Tom has to think about the ramifications that such a fight might have on the university as well as understand the impact that the university has on the surrounding community. The passing and execution of the new ordinance by the city is perfectly in line since it gives WUMC the ability to understand this community based organizations, the community where it is located as well as the effect that its strategic plan will have on the surroundings (Pennel, McLeroy, Burdine, & Matarrita-Cascante, 2015). Moreover, Tom should understand that investigating the ordinance will divert his attention from fully comprehending its provisions as well as planning alongside the committee in order to meet the needs of the community and the WUMC. Therefore, Tom should desist from investigating the legality of the city’s novel ordinance and instead focus on understanding it so as to align the plan to the necessary requirements.

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What Tom Could Have Done Differently in the Interviewing Process

            Clearly, the interviewing process saw Tom ask about the university as well as the kind of strategic planning that was necessary. The object of asking such questions entailed him comprehending his role at the medical facility. However, Tom neglected to ask about the impact of external stakeholders such as the community organizations, the surrounding community, and the competition on the plan (Pennel, McLeroy, Burdine, & Matarrita-Cascante, 2015). Further, Tom should have sought to understand the association between the community and the university. Had he brought up the issue of the relationship between the university and the community, the concerns that the private businesses and the community organizations had regarding the medical center. Through this, Tom would have understood why it was necessary for the city ordinance to be legislated as it caters for the interests of the two groups.

Questions from Tom

How am I going to involve five community organizations in the planning process and still address the needs of this medical center?

In order to answer this question, Tom and the committee need to gather relevant information on the community organizations entailing their weaknesses, strengths, how they have influenced otherpolicies and ordinances and their roles in advocating for community interests.The gathering of the above information will be crucial in strategizing how to engage them in the strategic planning efforts of the university. They can consider the organizational needs and the manner in which other health care settings have engaged these organizations in the past. Moreover, information on the weaknesses of the organization can be adopted to determine whether the WUMC can leverage them to strike a favorable deal with the community organizations. Lastly, the committee and Tom could seek for advice from other facilities that may have engaged with the organizations in the past so as to formulate a strategy to counter them.

How can I conduct counter intelligence in an environment where every major planning decision that I make is public knowledge?

Tom needs to consider the fact that every competitor will know about their decision as an advantage. Indeed, the knowledge being public implies that the medical center can use that as an opportunity to demonstrate that it has the interests of the public at heart since it will be implementing their proposals. Moreover, making the plan public allows for the organization to gather information on the needs of the public, which if it uses properly, will translate into more competitive advantage as its patronage is more likely to improve. The public nature of the strategic plan will also allow Tom and his committee to understand the things that please the public and those that do not. Thus, by making the strategic plan public, the WUMC should focus on the people that matter and not the competition. Whereas it is difficult to keep the environment competitive due to the fact that everything is public knowledge, Tom should do a balancing act that sees him keep the medical center’s competitive advantage, meet the community needs and align with the ordinance so that every stakeholder is kept happy.

References

Pennel, C. L., McLeroy, K. R., Burdine, J. N., & Matarrita-Cascante, D. (2015). Nonprofit hospitals’ approach to community health needs assessment. American journal of public health, 105(3), e103-e113.

Simendinger, E., Muilenburg, R., & Jones, S. (2001). Community Involvement in a Major Institutional Master Plan. Journal of Healthcare Management46(2), 78. https://doi- org.lopes.idm.oclc.org/10.1097/00115514-200103000-00003

Responses,

Clearly, Tom did not have an inkling of the task that was ahead of him. As a result, it was important that he would have shown a little more inquisitiveness during the interview. This would have resulted in him being more prepared to face the challenges that were going to arise since the community is predominantly affected by community organizations, Moreover, asking certain questions would have given them an insight regarding how his predecessor and the hospital by extension dealt with these emerging issues. Incidentally, Tom needs to consider community participation as a blessing in disguise as it offers him unfettered access at relevant marketing intelligence data. By leveraging these data, the hospital should be able to become more competitive even as its competitors will already have information regarding its strategic plan courtesy of the provision of the new ordinance.

            You have brought a very interesting perspective into the discussion. It never crossed my mind that the media would be presenting misnomers regarding the ordinance. Thus, it would only be logical that Tom institutes an investigation into the ordinance as reported by the media. By undertaking this, he will be able to discover whether the reports that he had read are the actual representation of the ordinance as passed by the city or whether there was an angle in the reporting. After determining the credibility of the reporting, Tom still needs to use his wealth of experience to determine the next course of action, which would be to drop investigations into the legality of the ordinance.

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