Healthcare Entrepreneurial Business Plan: Part 1: HCS 567 WEEK 3

Healthcare Entrepreneurial Business Plan – Schedule time together as a Learning Team to brainstorm plausible entrepreneurial opportunities in today’s health care field.

Narrow down your options to one opportunity that is most likely to succeed.

Write a 350- to 525-word concept statement that describes the entrepreneurial opportunity you selected. Read pages 82 to 83 of Entrepreneurship: Successfully Launching New Venturesfor an example of an acceptable concept statement.

Include the following items in your concept statement:

1. Description of the entrepreneurial opportunity
2. Explaination of why it is a viable opportunity.
3. The Concept Statement
   1. Describe the product or service
   2. Describe approaches you would use to assess whether your opportunity meets the needs of a target market
   3. Explain why it would be profitable.
   4. Discuss the benefits of the product or service.
   5. Discuss the positioning of the product or service.
   6. Provide evidence that supports the need for the product or service.
      1. Is the opportunity a societal need?
      2. Is it due to the diversity of the industry?

• If the opportunity is the same as someone else’s idea, what makes it stand out from the rest?

Format your Healthcare Entrepreneurial Business Plan: Part 1 assignment according to APA guidelines.

Click the Assignment Files tab to submit your Healthcare Entrepreneurial Business Plan: Part 1 assignment.

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HCS 567 WEEK 6 Entrepreneurial Business Plan: Part 2

Use the information in your concept statement (Week Three) to create a business plan for the team’s entrepreneurial business.

Write a 1,050- to 1,250-word executive summary of your business plan.

Include the following items in your executive summary:

• Describe the entrepreneurial opportunity.
• Describe the business, product, or program planned.
• Describe the management team; each team member must play a role in the team.
• Explain how you would conduct a feasibility analysis.
• Describe the target market.
• Explain what resources the business needs to move forward in the entrepreneurial process.
• Write a brief summary of financial projections.
  • Base the summary on benchmarking, research of similar types of publicly traded companies
• Identify the forces that determine profitability in the industry.
• Determine the challenges faced by the business as it grows.
  • Identify how you evaluate the progress and challenges with growth.
  • Determine the two best possible strategies for the growth of your business.

Create a 9- to 12-slide presentation of your executive summary. Design the presentation as though you were pitching your business plan to investors for funding. Include detailed speaker’s notes between 45- to 90-wordson each slide.

Click the Assignment Files tab to submit your Healthcare Entrepreneurial Business Plan assignment.

HCS 567 WEEK 4 Entrepreneurship Marketing

Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions:

Write a 1,050- to 1,250-word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:

• Target Market
  • What is a target market?
  • What is the target market of the product or service selected?
  • What is the importance of selecting a target market?
  • What issues and questions must be considered when selecting and managing a target market?
• Branding
  • What is a brand?
  • Why is branding important?
  • After selecting a current, common health care brand, address the following:
    • What images or thoughts do you relate to that brand?
    • Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
    • Is the product successful?
    • What is the profitability of the product and what is the effect on the bottom line?
    • If this were your product or service, what might you do differently?

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.

HCS 567 WEEK 5 Comparing Equity and Debt Financing

Most entrepreneurial ventures must find funding early in the startup process. For this reason, having a clear understanding of the various forms of funding available is essential to the success of an entrepreneurial business.

Create a 7- to 10-slide presentation with detailed speaker notes that compares types of equity financing and debt financing alternatives. Include the following in your presentation:

• The steps taken to determine which financing alternatives to pursue
• The advantages and disadvantages of the following:
  • Corporate venture capital
  • Private venture capital
  • Angel financing
  • Debt financing
• Explain which stage in the entrepreneurial process is most appropriate for equity financing and debt financing.

Include speaker notes between 45 to 90 words on each slide.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Format your assignment according to APA guidelines.

Click the Assignment Files tab to submit your assignment.