PSY 322 Week 2 Individual Assignment Marketing Communication Memo Recent

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PSY322 Week 2 Individual Assignment Marketing Communication Memo

Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:

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• A nonprofit organization that teaches Tai Chi for health and balance and stress reduction
• A pet store that offers organic, healthy food and environmentally friendly toys and beds
• A music store that wants to expand beyond guitars and drums to other instruments and sheet music.

The memo must include the following:

• Two different strategies based on two different demographics, such as differences in age, race, income or location
• Two different strategies based on two different psychographics, such as differences in personalities, buying motives or beliefs.  

You must be specific: For example, you could describe marketing strategies for seniors vs. teenagers for the same product or for risk-takers vs. nurturers for another product.

This must be formatted like a business memo. If you hand in an academic research paper, I won’t grade it.