HCS 490 WEEK 5

Signature Assignment: Marketing Strategy directions:

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Signature Assignment: Marketing Strategy- Section 1: General Product Information

• Describe the health care company or product
• Describe how you will market your health care company or product.
  • Describe how the marking plan will differ from other marketing plans currently available to consumers.
• Describe the value of the services offered by your health care company or product.

Signature Assignment: Marketing Strategy- Section 2: Consumers

• Differentiate health care access options for consumers.
  • Differentiate the health care access options that are available to your target audience.
  • Analyze how the health care access options will affect how you market to your target audience.
  • Analyze how consumers communicate health care access options.
  • Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  

Signature Assignment: Marketing Strategy- Section 3: Impact of Outside Agencies

• Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

• Analyze the effect of health care reform on the health care consumer products and services.
  • Analyze how health care reform will affect your target audience.
  • Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

• Explain how consumer’s options for health care are changing.
  • Explain how you will ensure the health care company or product is relevant to the consumer.

Signature Assignment: Marketing Strategy- Section 6: Importance of Market Strategy

• Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.